Did you know that everything you say and do online has
an impact on your reputation? The internet is a huge collection of detailed
information and you might be surprised at how much information about each one
of us can have an impact on how we are perceived as an individual.
Statistics coming out of the US suggest that 48% of
recruiters and HR professionals use the internet to search personal websites
when deciding whether or not to hire you. Blogs, websites and social media
sites are all sources of information searched to find out more information on
Understand that your online reputation extends beyond what you put online. It reaches to when you put something online too!
does it Matter?
Some of us might not care what people think of them
online, but you should! Think of yourself as a ‘Brand’. Call it Brand ‘You’.
The internet has the potential to create far much more than small town gossip.
It also lasts a lot longer too!
Future job prospects may be in jeopardy if HR
professionals come across ‘boozy’ photos of you taken in your teens. Remember,
who you hang out with is just as important as the previous companies you have
Companies are now very concerned with their own online
reputation and will often implement social media policies to ensure staff
understand their responsibilities when it comes to online social media. A
company doesn’t want their staff talking about the business in a negative way. 8% of companies have fired somebody for
abusing social media.
On the other hand, creating a good presence will
enhance your ‘Brand You’, help you gain respect and also win business and
“ Understand that
your online reputation extends beyond what
you put online. It reaches to when
you put something online too! ”
Employers are regularly watching for bad publicity
about their company. Content that you want to avoid online include photos of
you being used without permission, unflattering information or comments about
you in a negative way.
Its important to protect and manage your online
reputation to ensure it remains positive. Here are some tips to help you along
- Build your own online reputation by creating digital content. You
can establish a strong and positive presence by building a blog of
something that interests you.
- Keep updated with your ‘Brand’ online by frequently Googling your
name and following where you appear. Do the same on social networking
sites like Twitter and Facebook.
- Ensure you post content regularly. In doing so, you create more
positive content than potentially negative.
- Use strong passwords for the places where you create content. These
should include a combination of upper and lowercase characters, numbers
and a special character.
- Keep personal information private, by not revealing birthdates and
- Monitor images online by image searching online and ask others to
remove any photos you appear in that show you in an unflattering way.
For products and services around internet safety see www.websafety.co.nz
In : Online Reputation
Tags: online reputation